A group whose business and positioning had moved on, with a site stuck at the previous stage. The gap between what the company had become and what the site said had turned into a commercial handicap: prospects arrived with the wrong idea.
A dated site that no longer reflected the Artblanc group's image or ambitions.
A full redesign: modernised visual identity, clarified structure, and a fast, responsive, on-brand site.
The site describes the group as it is today: clear structure, fast loading, readable on a phone. The address can be handed out in a meeting without hesitation.
A redesign that only treats appearance solves nothing. We first clarified what the group does, for whom, and what makes it different.
The starting point: a site describing the company of five years ago. Prospects arrived with the wrong idea. That's the real cost of a dated site.
Interactive mockup rebuilt for this portfolio. The values shown illustrate the interface — they are not production figures.
Fix the message before the look
A redesign that only treats appearance solves nothing. We first clarified what the group does, for whom, and what makes it different.
Simplify the structure
Fewer pages, better ordered. Each one has a reason to exist and an action it expects.
Performance as an upfront constraint
A showcase site that takes four seconds to appear loses half its mobile visitors. The performance budget was set before anything was drawn.
- 01A near-neutral grey palette, warm by half a degree. An industrial group doesn't need a neon accent to look modern.
- 02Plenty of breathing room, few borders: hierarchy comes from space rather than from lines.
- 03One expected action per page, always in the same place. The visitor never has to hunt for the click.
Something similar in mind?
Describe your situation. I'll tell you what's realistic,
in what order, and what I'd do differently.